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My main interest was always photography and in particular food photography and I worked with the best food photographers in London in the eighties. Eventually I found that I was frustrated trying to get
others to turn my ideas into photographs and wanted to take the photographs myself and so, in 1990, began a rewarding new career in food and lifestyle photography, based in London but also undertaking
interesting location trips. I delight in producing fresh and natural food photographs with daylight or a daylight photography feel (perhaps relating to my half Swedish origins) and enjoy working in my relaxed
loft studio near London's Barbican.
The studio is equipped with masses of interesting props for food photography and the overall look provides a great backdrop for lifestyle shoots. I shoot digitally and love the speed and efficiency, the flexibility
and added creativity that the digital workflow gives to food photography now. My clients range from big corporate names like McDonalds, Disney or Tesco to small start up food and lifestyle businesses but I
hope they all enjoy the same level of service and the same creative approach to taking good, effective food photographs and lifestyle pictures.